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EQUIGLO Quick Soak 10 Minute Beet® scoops BETA feed assurance mark

EQUIGLO Quick Soak 10 Minute Beet® is suitable for horses and ponies prone to gastric ulcers – and that’s official. The popular fibre feed, which is made from British-grown, non-GM sugar beet, has just been awarded the British Equestrian Trade Association’s feed assurance mark designed to highlight feeds best suited to equines that are susceptible to this painful condition.

The feed, launched last year, has successfully passed the BETA scheme’s stringent, three-stage application process, including the examination of ingredients, labelling and marketing claims, and independent laboratory analysis.

EQUIGLO Quick Soak 10 Minute Beet® can now feature on its packaging the distinctive feed approval mark – a red BETA logo with the wording “Suitable for equines prone to gastric ulcers as part of a balanced diet”. The product already carries the BETA NOPS logo, showing that the manufacturer has followed agreed protocols to help minimise the risk of cross-contamination by naturally occurring prohibited substances.

Simon Parker, of EQUIGLO Horse Feeds, said: “We are thrilled that EQUIGLO has been formally recognised as a fantastic product for horses and ponies that are prone to EGUS. Its admission to BETA’s prestigious feed assurance scheme is a huge endorsement of our great value-for-money, quick-soaking beet and we couldn’t be more delighted. The two seals of approval on our packaging are a great way to flag up quality feeds to customers and show our commitment to equine welfare.”

FOR MEDIA ENQUIRIES…

Contact: Deborah Hayward, Profiles PR
Email: deborah@profilespr.co.uk
Telephone: 01765 635314/07812 374264

EQUIGLO brand ambassadors named

EQUIGLO Horse Feeds has announced its first brand ambassadors, giving support to riders across the country – from those happy to continue at grassroots level to others with their sights fixed firmly on greater things. Each has a passion for equine nutrition and ensuring their horses and ponies benefit from a healthy, fibre-based diet – including EQUIGLO Quick Soak 10 MINUTE BEET. They are riders who enjoy their life in the saddle, take part in a wide range of equestrian activities and kick on for a place in the ribbons.

A brand of Henry Bell & Co (Grantham), EQUIGLO has named seven ambassadors:

  • Emma Greenaway, 16, from Closworth, Somerset, enjoys showing and riding her 16.3hh thoroughbred ex-racehorse Stonesinmypocket (Jake) in the South Western Dressage Group and the Pony Club’s Cattistock Hunt branch. “Parading in the RoR (Retraining of Racehorses) class in the main ring at the Yeovil Show is something I will never forget,” said Emma.
  • Jessica Beckett, from Hethersgill, near Carlisle, Cumbria, and her 16hh ex-racehorse Humourous (Homi) belong to Ellen Valley Riding Club, Cumbria, and enjoy dressage, hunting, jumping and hacking. Jessica is jumping again after a riding accident left her with prolapsed disks in her lower back. “I have had to regain my confidence in jumping,” she said. “It has taken six years and lots of support from my riding club instructor.”
  • Bracken Parkhouse, 11, from Retford, Nottinghamshire, and a member of Tickhill Riding Club, is one of 25 young dressage riders named by Horse & Hound as a possible future Charlotte Dujardin. She has three ponies – Gallois Champagne Charlie (Charlie), an 11hh Welsh Section A, Hywi Sara (Sara), a 12.2hh Welsh Section C, and Bathleyhills Vue Parfaite (Rodger), a14.2hh German riding pony. Bracken will represent England at the British Dressage Home Internationals for the second year running this August. “My ponies are my life,” she said.
  • Melaney Baker, from Carterton, Oxfordshire, has been riding for 28 years and owns two horses – Skye, a 15.1hh Irish mare, and Jazz, a 14.2hh Welsh D mare who suffers from laminitis, needing careful management in the summer months. “Skye and I have been a dream team for 11 years,” said Melaney. “She constantly jumps double clears in British Showjumping classes up to 105cm, while Jazz won West Oxfordshire Riding Club’s Pony of the Year title in 2016 and 2017.”
  • Tanya Southworth, from Truro, Cornwall, has three pure-bred Arab horses – Darwen, competing in endurance and showing at county shows, AC Latifa Amirah, her main competition horse, and Macey, who is currently unridden. “I broke Darwen myself and worked him up through the endurance levels,” said Tanya. “Latifa is a pocket rocket at only 14.1hh.”
  • Millie Walters, 14, from Retford, Nottinghamshire, has been riding from the age of two. She and her 14.1hh dapple-grey Irish sport pony, Rathsallagh Earl (Sky), take part in dressage, showjumping, eventing, hunter trials and working hunter classes. “I’ve competed for Tickhill Riding Club at eight national championships and been placed in the top 10 at nearly all of them!” said Millie.
  • Jemma Swinscoe, from Newark, Nottinghamshire, a member of Norton District Riding Club, considers her greatest achievement to be getting her horse Chester loaded on to a trailer. “He used to rear up but, after regular work, is now loading,” she said. “I had previously had an accident on a friend’s horse, making me very nervous, so I have slowly built up my confidence to canter on Chester and trust him.”

“We have been overwhelmed with the response we had from riders wishing to become ambassadors for the EQUIGLO brand,” said Henry Bell & Co commercial manager Simon Parker. “Selecting a core team has been incredibly tough. Our aim is to offer support to equestrians of all ages and of all levels of ability. We are delighted to welcome these seven riders on board and relish the opportunity to work with them.”

EQUIGLO Quick Soak 10 MINUTE BEET is a great source of fibre for all horses and ponies. Low in starch and sugar, and perfect for those prone to, or at risk from, laminitis, this 100% British superfood is made from unmolassed and micronised sugar beet flakes. It is an ideal replacement for cereal-based feeds and forage when it is of poor quality or in short supply. The product offers first-class equine nutrition and is made by Henry Bell & Co (Grantham) Ltd, a trusted name in the feed sector since 1825.

Become a brand ambassador for EQUIGLO Horse Feeds

EQUIGLO Horse Feeds is giving enthusiastic amateur riders from across the UK the opportunity to become brand ambassadors. Applications are invited from those who are passionate about equine nutrition and wellbeing, and have horses and ponies that are fed a healthy fibre diet – including EQUIGLO Quick Soak 10 MINUTE BEET – enjoying life to the max and regularly taking part in competitions.

“We would like to hear from riders of all ages and in all regions and disciplines who are active throughout the year in local and regional events and competitions,” said EQUIGLO’S Simon Parker. “Those who are chosen will be welcomed into the EQUIGLO family and provided with monthly bags of Quick Soak 10 MINUTE BEET, a smart, liveried saddle cloth to wear on outings and an annual invitation to meet up with fellow brand ambassadors and members of the EQUIGLO team at one of the UK’s leading equestrian events.

“This is a really exciting way for us to support talented riders who are doing tremendously well at the lower levels of equestrian sport.”

Riders are sought from the following regions: South East, South West, East Midlands, West Midlands, East Anglia, North West, Yorkshire & North East, Wales and Scotland. Those interested in becoming a representative of the EQUIGLO brand should contact Deborah Hayward at EQUIGLO Horse Feeds for an application form, email deborah@profilespr.co.uk or telephone 01765 635314.

EQUIGLO Quick Soak 10 MINUTE BEET is an ideal source of fibre for all horses and ponies, particularly those prone to, or at risk from, laminitis. A convenient and safe feed made from British-grown, non-GM unmolassed beet flakes, it is low in sugar and starch, highly digestible.

Henry Bell branches out into equestrian sector

Henry Bell & Co (Grantham) Ltd – a tried and trusted name in the world of premium animal feeds since 1825 – has extended its portfolio of products to include the new EQUIGLO brand, delivering first-class equine nutrition at great value-for- money prices.

First from the Henry Bell stable is EQUIGLO Quick Soak 10 MINUTE BEET, a quality fibre feed that is perfect for all horses and ponies, including those prone to, or at risk from, laminitis. With almost two centuries of experience in the feed sector, Henry Bell has succeeded in harnessing the benefits of soaked unmolassed beet – a natural and wholesome home-grown superfood – to create a tasty and convenient source of fibre for year-round use.

As part of its commitment to feeding safety, EQUIGLO Quick Soak 10 MINUTE BEET is a member of the BETA NOPS assurance scheme, showing that Henry Bell follows strict manufacturing protocols and allowing owners and riders to feed their horses in complete confidence.